Apple's new iOS 14 update provides users with the freedom of choice, but it also impacts marketers in more ways than one. Find out all you need to know here.
How Does the iOS 14 Update Affect Advertising?
With each iOS update, our smartphones seem to keep getting even more visually pleasing. But with the recent release of Apple's iOS 14 update, it's no longer all about just the pretty, sleek, new design. In fact, the most significant changes are being developed in the background.
In the latest iOS 14 update, Apple has focused more on app privacy and activity tracking. It centers in on ad tracking, and grants users a lot more control over their data.
So, what does this mean for marketers around the globe? Well, let's find out.
iOS 14 Advertising Impact
This announcement has sparked a public dispute between both Facebook and Apple, with Facebook profoundly concerned over how the update will reshape ad targeting and tracking for the various modest businesses that market through its platform.
All in all, it's important to note that the information released so far tells us that this move makes retargeting much more limited, and will ultimately increase cost per click. In addition to this, it also looks like the iOS 14 advertising impact will change the way app developers and advertisers are able to access the IDFA (Identifier for Advertisers) from an opt-out approach, to an opt-in procedure.
Should users accept, it's shared by developers and ad platforms, which then power the delivery of personalized advertising and targeting. Developers will most likely also have to provide details on the data they collect, and how they plan to use it.
With the new iOS 14 advertising impact, apps like Facebook, Youtube, Twitter, Instagram will now be required to ask users for permission in order to track their data. If many people choose to opt out of sharing their data (which is highly likely), it will become far more challenging for advertisers to create targeted ad campaigns. In addition, from a user’s point of view, this can also impact their unique user experience, and prevent them from seeing relevant ads.
All in all, the iOS 14 advertising impact is going to make it extremely hard for advertisers to reach their target audience and therefore potentially increase the cost to run ads online.
So, What's the Solution?
So we know the problem, but what's the solution? Well, it's simple.
With paid advertising becoming less and less effective, inbound marketing strategies are the most obvious way forward. With the right strategy, you can help potential customers find your company, instead of you constantly trying to find them. In most cases, it'll happen even before the customer is ready to make a purchase.
But you can't do it all alone -and that's where we come in. Here at JOMO Media Group, we offer all the tools you need to increase your brand awareness and attract new business, without you having to lift a finger.
Whether it's marketing through content, blogs, events, search engine optimization, social media, or more - we are your solution to the iOS 14 update.
Interested in learning more? Reach out by clicking here, and let's get you leveled up!