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How Does the iOS 14 Update Affect Advertising?

Apple's new iOS 14 update provides users with the freedom of choice, but it also impacts marketers in more ways than one. Find out all you need to know here.




How Does the iOS 14 Update Affect Advertising?

With each iOS update, our smartphones seem to keep getting even more visually pleasing. But with the recent release of Apple's iOS 14 update, it's no longer all about just the pretty, sleek, new design. In fact, the most significant changes are being developed in the background.


In the latest iOS 14 update, Apple has focused more on app privacy and activity tracking. It centers in on ad tracking, and grants users a lot more control over their data.